I have a poster hanging outside of my office door that reads: To deliver quality means to deliver what our customers need and value. Nothing else will suffice!
Clearly that's a great approach to business process and product quality management but I am challenging myself to take that approach in other areas of my life.
If I look at each role I play (husband, parent, coach, friend, teammate)as an opportunity to deliver what my customers (wife, children, players, friend, teammate) need and value, I'll win and they'll win! Nothing else will suffice!
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